Intentional Partners

Helping Design Thrive As Startups Scale

The future of AI-enabled product teams is currently being written. This was the topic of Loomery’s event this week, where I had the chance to swap ideas with some smart minds, before taking the stage and sharing four lessons on navigating careers in this moment of change, shaped by our work with Hack Weeks. Sharing here in case they’re useful for you too.

1. 🪞 Know yourself

Climbing to the next job title is still the default way many think about their career progression. But with expectations shifting faster than frameworks can keep up, the more useful move is to get clear on your own strengths and true nature, before using AI to amplify that. AI can be a powerful thought partner here, but the self-reflection is yours to do.

2. 🧱 Experiment every day

The sheer number of tools can feel overwhelming. Start small: pick one thought-partner tool (ChatGPT, Claude) and one production tool relevant to your work (Lovable, Gamma). Use them daily. The goal isn’t to “master AI” but to build the muscle of fitting AI into your process in a way that amplifies your humanity, not just to take shortcuts.

3. 🍇 Build high-trust collaboration

Yes, product roles are blurring and AI-augmented solo founders are growing companies faster than ever. But while team shapes (and job titles) evolve, collaborating well with other humans is only going to become more vital. It’s where so much joy in work comes from, and the thing that helps us steer through ambiguity together.

4. ⚡️ Prioritise outcomes over outputs

As the speed of creating outputs accelerates, it’s the outcomes that matter more than ever; customer value and business impact. Leaders in particular should invest in crafting more precise outcomes and clarifying the skills needed to achieve them, allowing specific team shapes and outputs to flex, whilst retaining clear direction and autonomy.

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Thanks to everyone at Loomery, especially Sasha and Brett for putting on such a thoughtful event, to the other speakers for sparking new ideas: Joel, Bernadette, Cait, John, Florence, David, Will, Aaron, Tim. And to Jay for the conversation that sparked it all :)

PS: I’m happy to share this talk more broadly, so if you think your team or event would enjoy it, just drop me a note.